10 Easy Ways To Increase Your Sales Conversions
With the COVID-19 outbreak, more people are staying home and doing their shopping online. Even before this crisis, the trend has been to do your shopping online, and more and more people are doing just that. The trend is sure to grow. Increasing your online sales to take advantage of this trend becomes vital, especially with growing competition. The primary goal of a business, whether large or small, is increasing online sales. It doesn’t matter if you are a mom and pop store or a sales giant like Amazon. You want your business to convert and produce more sales. It’s not always easy. But there are several easy steps you can take to increase your sales, with just a little effort and work. If you follow and implement them, your sales will definitely increase.
1) Get More Ad Clicks with Ad Extensions
When you are selling things online, then Google ads extensions obviously make sense. This is a feature that is on Adwords and Bing. This feature will allow you to create more prominent ads by providing more places to click on. And the awesome thing is, it won’t cost you anything extra to implement. And the most important thing that it does is increase your ads click-through rate. In an example, ads can have two additional places to click on. This will give the customer an extra step, and it will make it easier and faster for the customer to use the ad. The smoother the ad is to use, the more likely they are to convert as customers.
2) Show Off Customer Testimonials
Customer feedback is vital in today’s social media environment, and when you have satisfied customers, they can provide you with a very powerful tool. And that is their testimonials. Having a ton of satisfied customers is even more amazing then excellent sales copy. Make sure the testimonies and reviews are front and center on your website. They could appear on your product page, your landing page, or even your home page. This can help you with lead generation too.
3) Create A Sense Of Urgency
It would help if you were honest and upfront about who you are and what you do. But there is nothing wrong or dishonest about creating a sense of urgency about a product or service you are selling, and it will help to get them to buy right now. Customers respond great to positive incentives that you give them when you create that sense of urgency. You could have limited time offers or limited edition products. Some strategies are more effective than others. You can off financial incentives when they decide to buy right away with things like free shipping or a discount. You can also have a count down clock to when a sale will be ending. This is an excellent way to create that sense of urgency.
4) Offer An Iron-Clad Money-Back Guarantee
Most people have an aversion to risk. They want to avoid a potential loss, especially financial ones. People may wonder if they will like your products or if they will work as stated. A person can even have buyer’s remorse with small items. You can fight off this fear with an iron-clad money-back guarantee on all your products and services. When you remove the risk, more people will be willing to buy from you, spend more of their money, and feel comfortable with their purchase.
5) Offer Customers Fewer Choices
This may sound counter-productive and unthinkable for many people. But in many cases having too many products can create a sense of indecision. And this can cause a loss in sales. If you do have a lot of items, try to arrange them into very narrow categories with only a few products in each of them. It will create a better emphasis on individual products and help people find them faster.
6) Make Check-Out Easy
Trillions of dollars are getting left in online stores abandoned shopping carts each year. Most people find the check out process too challenging and time-consuming. You can vastly increase your conversion rates with a more straightforward checkout. Another feature to give you more sales is an e-mail that gets sent to remind them that they have products still in their carts.
7) Provide More Payment Options
Your business should take as many payment options as you can. Customers have access to many payment options to choose from. If you optimize your site to take more options, then your sales conversions will go up. It’s well worth the effort to do this, and then it’s done and over with. You can sit back and watch your sales come in.
8) Give Away Free Stuff
Everyone loves free things. If you give things away, people will look kindly on your business and be more likely to buy from you. You can give away software, samples, e-books, shipping, and other reward incentives.
9) Invest In Quality Images
There is real evidence that having quality images on your site will increase sales. If you have low-quality photos, then people will think your website and products are of inferior quality, and they won’t buy from you. It’s worth the investment to have great images.
10) Be Completely Honest In Your Sales Copy
There are many website agencies that can help you with all of these things. Check out the BEST company, www.startwithbig.com to read several more articles on this subject. BIG can also help set you up with all of these suggestions. We can take out the hard work for you and you can sit back and let us do all the work! You could not find a better agency for all your online business needs then our company!
This may sound like a no brainer, but some people are dishonest in their copy. They write about things that they can’t deliver. Doing this creates distrust, and you will not get repeat customers, and you will have a large number of returns on your products. Be honest, open, and transparent, and people will trust you to deliver what you say you are going to deliver. And then they will come back as repeat customers. You could get customers for life! Check out Google Analytics to keep track of your sales and visitors to your site. You will be able to see improvement when you apply these principals.
There are many ways to increase your online sales, and with so many people staying home to shop, you would be wise to try these out. Give these ideas a try and sit back and watch your sales go up and watch the money roll in. You CAN be quite successful if you put the time and work into your business! And you can use BIG to help set you up to achieve this. Remember www.startwithbig.com And check out our Facebook page https://www.facebook.com/BusinessInnovationsGroup/
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