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Case Studies

Bicycle Junction – Case Study

By March 12, 2018September 3rd, 2018No Comments
Bicycle Junction Logo - White

Fun, Friendly, Inviting

Bicycle Junction is a bicycle rental and shuttle service provider in Damascus, VA. Their service allows customers to enjoy an exciting bike ride down the iconic Virginia Creeper Trail.

Our focus is on customer service and I want the website, logo, and booking system to reinforce that.

Adam JohnsonOwner

What We Did

Identity System

  • Scalable
  • Fun
  • Inviting

Web Design

  • Easy to navigate
  • Modern
  • Exciting

Custom Development

  • Booking system
  • Inventory management
  • Payments


  • #1 on Google
  • Increase visibility through SEO
  • Events and Specials

Identity System

Logo, colors, materials

Bicycle Junction needed to have an identity system that set itself apart from its competitors. We focused on making the brand feel like an attraction you would see at a theme park. Riding the creeper trail is beautiful and fun and doing it with Bicycle Junction makes it a breeze.


  • Meaningful color scheme
  • Supporting Icons and Imagery
  • Stylized imagery for booking items
  • Exciting email campaigns
  • Banners that create revenue
Bicycle Junction Logo - Color
Junction Orange


Bicycle Blue


Barn Red


Supporting Imagery/Icons

a brand is known by its weakest link, so we made sure there were none. Every image and icon was created with one thing in mind, Fun.

Email Templates

Customer services means keeping in touch and practicing the best in customer communication. We developed an email campaign that engages the customer and instills trust.


Bicycle Junction creates relationships with its customers and we wanted to do the same with the texture we use on the site. Using a bevy of personal photos of customers enjoying the trail and a deep overlay of Bicycle Junction colors we feel that we have captured a sense of what customer interaction they can expect. The actual Bicycle Junction shop also is built into a barn so we used imagery and colors that really make the shop stand out.

Bicycle Junction Logo - White

Web Design


Faster Loadtimes


More Engagement


Active Users

Custom Dev


The previous booking method was simply an email. The new booking method lets users customize their appointment directly on the site. We had to ensure ease of use to ensure we would never lose sales to frustration.


We worked with Atlantic Merchant to build a custom payment processor without the need for stripe with credit cards. We also integrated PayPal payments.


Overbooking cannot happen so we needed to have inventory management that scaled to the complexities of large scale bicycle rentals and staff schedules.

Booking at it's best

Real-Time Reviews


Our solution pulls reviews from sites like yelp, google, facebook and places them in real time right on the homepage.

No Overhead

The solution must be self sufficient. We could not add to the workload of the Bicycle Junction team. So we made this solution completely automated, it pulls information daily and cycles reviews on an automated schedule.


Reviews can come from many sources so we made the system easy to add and remove sources on the fly.


01. SEO

Spending money to get more site visits was not an option for the opening season of the new Bicycle Junction. We focused our efforts in enhancing SEO for the site in such a way that Bicycle Junction could surpass their competition without the need for costly advertisements. Their average keyword position was the 128th result, they are now averaging the 6 position for their keywords.

Increase in keywords found on page 1 (google)
[rrj_polar_chart title=”” datasets=”%5B%7B%22title%22%3A%22After%22%2C%22color%22%3A%22%23f45e27%22%2C%22value%22%3A%2228%22%7D%2C%7B%22title%22%3A%22Before%22%2C%22color%22%3A%22%231e73be%22%2C%22value%22%3A%228%22%7D%5D” yaxis_labels_bg=”rgba(0,0,0,0.01)”]

02. Community

Damascus VA is full of great businesses that Adam, the owner of Bicycle Junction, has connections with. We have reached out to these businesses as well as state and federal locations to build quality backlinks and support the growth of bicycle junction’s reach.

Increase in Quality
[rrj_line_chart title=”” labels=”2 Months Before; 1 Month Before; Launch; After 1 Month” datasets=”%5B%7B%22title%22%3A%22Domain%20Score%22%2C%22tooltips_format%22%3A%22%7Bd%7D%3A%20%7By%7D%22%2C%22values%22%3A%224%3B%204%3B%204%3B%207%22%2C%22color%22%3A%22%230085ba%22%2C%22point_style%22%3A%22rectRot%22%2C%22line_type%22%3A%22normal%22%2C%22line_style%22%3A%22solid%22%2C%22fill%22%3A%22transparent%22%2C%22thickness%22%3A%22normal%22%2C%22linetension%22%3A%2210%22%7D%2C%7B%22title%22%3A%22Trust%20Score%22%2C%22tooltips_format%22%3A%22%7Bd%7D%3A%20%7By%7D%22%2C%22values%22%3A%223%3B%203%3B%209%3B%2010%22%2C%22color%22%3A%22%23dd3333%22%2C%22point_style%22%3A%22triangle%22%2C%22line_type%22%3A%22normal%22%2C%22line_style%22%3A%22solid%22%2C%22fill%22%3A%22transparent%22%2C%22thickness%22%3A%22normal%22%2C%22linetension%22%3A%2210%22%7D%5D” yaxis_labels=””]

03. Potency

Capturing an audience that is truly seeking your product can be difficult. Through a series of research and competitive analysis reports, we have targeted each and every facet of Bicycle Junction’s SEO to target the correct customers. this means that every visit is more valuable, no padded numbers here.

Visibility Improvement (vs previous yr)
[rrj_radar_chart title=”” labels=”Users; New Users; Sessions” datasets=”%5B%7B%22title%22%3A%22Same%20Period%20Last%20Year%22%2C%22color%22%3A%22%23f15a2b%22%2C%22tooltips_format%22%3A%22%7Bd%7D%3A%20%7By%7D%22%2C%22values%22%3A%22171%3B%20166%3B%20204%22%7D%2C%7B%22title%22%3A%22After%20Launch%22%2C%22color%22%3A%22%231388be%22%2C%22tooltips_format%22%3A%22%7Bd%7D%3A%20%7By%7D%22%2C%22values%22%3A%22364%3B%20348%3B%20524%22%7D%5D”]

See Bicycle Junction on Social Media


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