Fun, Friendly, Inviting
Bicycle Junction is a bicycle rental and shuttle service provider in Damascus, VA. Their service allows customers to enjoy an exciting bike ride down the iconic Virginia Creeper Trail.
”Our focus is on customer service and I want the website, logo, and booking system to reinforce that.
Adam JohnsonOwner
Identity System
Logo, colors, materials
Bicycle Junction needed to have an identity system that set itself apart from its competitors. We focused on making the brand feel like an attraction you would see at a theme park. Riding the creeper trail is beautiful and fun and doing it with Bicycle Junction makes it a breeze.
- Meaningful color scheme
- Supporting Icons and Imagery
- Stylized imagery for booking items
- Exciting email campaigns
- Banners that create revenue
Junction Orange
#f15a2b
Bicycle Blue
#1388be
Barn Red
#c02a1b
Supporting Imagery/Icons
a brand is known by its weakest link, so we made sure there were none. Every image and icon was created with one thing in mind, Fun.
Email Templates
Customer services means keeping in touch and practicing the best in customer communication. We developed an email campaign that engages the customer and instills trust.
Texture
Bicycle Junction creates relationships with its customers and we wanted to do the same with the texture we use on the site. Using a bevy of personal photos of customers enjoying the trail and a deep overlay of Bicycle Junction colors we feel that we have captured a sense of what customer interaction they can expect. The actual Bicycle Junction shop also is built into a barn so we used imagery and colors that really make the shop stand out.
Custom Dev
Convenient
The previous booking method was simply an email. The new booking method lets users customize their appointment directly on the site. We had to ensure ease of use to ensure we would never lose sales to frustration.
Payments
We worked with Atlantic Merchant to build a custom payment processor without the need for stripe with credit cards. We also integrated PayPal payments.
Inventory
Overbooking cannot happen so we needed to have inventory management that scaled to the complexities of large scale bicycle rentals and staff schedules.
Booking at it's best
Real-Time Reviews
Consolidated
Our solution pulls reviews from sites like yelp, google, facebook and places them in real time right on the homepage.
No Overhead
The solution must be self sufficient. We could not add to the workload of the Bicycle Junction team. So we made this solution completely automated, it pulls information daily and cycles reviews on an automated schedule.
Scalable
Reviews can come from many sources so we made the system easy to add and remove sources on the fly.
Marketing
01. SEO
Spending money to get more site visits was not an option for the opening season of the new Bicycle Junction. We focused our efforts in enhancing SEO for the site in such a way that Bicycle Junction could surpass their competition without the need for costly advertisements. Their average keyword position was the 128th result, they are now averaging the 6 position for their keywords.
02. Community
Damascus VA is full of great businesses that Adam, the owner of Bicycle Junction, has connections with. We have reached out to these businesses as well as state and federal locations to build quality backlinks and support the growth of bicycle junction’s reach.
03. Potency
Capturing an audience that is truly seeking your product can be difficult. Through a series of research and competitive analysis reports, we have targeted each and every facet of Bicycle Junction’s SEO to target the correct customers. this means that every visit is more valuable, no padded numbers here.
