Inviting, Youthful, Encouraging
McMillin Eyecare lovingly serves the tri-cities area with exceptional eyecare services. The owners, Cham and Conti, have built an office that serves patients with great care and respect.
”We want patients to feel comfortable when they visit us and the site should do the same. Patients should be able to have all their forms completed before they come as well.
Cham McMillinOwner
Identity System
Logo, colors, materials
McMillin Eyecare already had a strong logo mark however the logotype itself was a bit dated. We focused on modernizing the logo as a whole without losing anything that connects it to its past.
- Respectful to its Roots
- Light and Fun Supporting Imagery
Eyecare Orange
#F1592B
McMillin Green
#358446
Polarized Gray
#3A3333
Supporting Imagery/Icons
Eyecare deals and information is often complicated. We developed bold banners that display large amounts of information without being overwhelming.
Texture
Customer services means keeping in touch and practicing the best in customer communication. We developed an email campaign that engages the customer and instills trust.
Custom Dev
Digitize
We took the old, dated forms of the past and made digital versions from the ground up to enable users to complete them easily and submit them immediately.
Compliance
As HIPAA certified developers, we built the site with HIPAA guidelines in mind to provide a sleek site that is also secure and 100% HIPAA compliant.
Patient and Information Forms
Contact Ordering Process
Digitize
We took the old, dated forms of the past and made digital versions from the ground up to enable users to complete them easily and submit them immediately.
Personalization
Storing the information from order forms in a digital format allows us to provide metrics about the products bought and also aggregate data about users to provide them with personalized offers and coupons.
