Case Studies

McMillin Eyecare – Case Study

By March 27, 2018 August 31st, 2018 No Comments
McMillin Eyecare Logo - Color

Inviting, Youthful, Encouraging

McMillin Eyecare lovingly serves the tri-cities area with exceptional eyecare services. The owners, Cham and Conti, have built an office that serves patients with great care and respect.

We want patients to feel comfortable when they visit us and the site should do the same. Patients should be able to have all their forms completed before they come as well.

Cham McMillinOwner

What We Did

Identity System

  • Modernized
  • Clean
  • Based on Current Design

Web Design

  • Inviting
  • Professional
  • Easy to Navigate

Custom Development

  • Patient Forms
  • Ordering Forms

Identity System

Logo, colors, materials

McMillin Eyecare already had a strong logo mark however the logotype itself was a bit dated. We focused on modernizing the logo as a whole without losing anything that connects it to its past.

 

  • Respectful to its Roots
  • Light and Fun Supporting Imagery
McMillin Eyecare Logo - Color
Eyecare Orange

#F1592B

McMillin Green

#358446

Polarized Gray

#3A3333

Supporting Imagery/Icons

Eyecare deals and information is often complicated. We developed bold banners that display large amounts of information without being overwhelming.

Texture

Customer services means keeping in touch and practicing the best in customer communication. We developed an email campaign that engages the customer and instills trust.

Web Design

112

Faster Loadtimes

120

More Engagement

180

New Users a Week

Custom Dev

Digitize

We took the old, dated forms of the past and made digital versions from the ground up to enable users to complete them easily and submit them immediately.

Compliance

As HIPAA certified developers, we built the site with HIPAA guidelines in mind to provide a sleek site that is also secure and 100% HIPAA compliant.

Patient and Information Forms

Contact Ordering Process

Digitize

We took the old, dated forms of the past and made digital versions from the ground up to enable users to complete them easily and submit them immediately.

Personalization

Storing the information from order forms in a digital format allows us to provide metrics about the products bought and also aggregate data about users to provide them with personalized offers and coupons.

See McMillin Eyecare on Social Media

Leave a Reply